NAB
2005
Las Vegas
A digest of NAB 2005 technical sessions, through Jim Wheeler’s
fingers (sorry
‘bout the typos)
This document is posted at www.wheeleraudio.com/nab2005.htm
All-Industry
Opening Ceremony
April 18, 2005
• 9:00AM - 10:15AM
State of the Industry Edward Fritts,
Office of the President, Washington ,
DC
NAB President and CEO Eddie Fritts
will deliver his annual State of the Industry Address and Verizon
Communications CEO and Chairman of the Board Ivan Seidenberg will deliver the
keynote address at this year’s All-Industry Opening.
Seidenberg is uniquely positioned
to provide insight on the future of technology in the telecommunications and
electronic media industries. Verizon is one of the first major telecom
companies to begin using fiber optic lines to directly connect homes and
businesses on a widespread scale. Fiber-to-the-home opens up rich possibilities
for delivery of voice, broadband Internet and video services on a scale not
available from other means of distribution. Verizon’s recently announced
multi-billion-dollar acquistion of MCI and the company’s strategy to serve
growth markets and offer broadband technologies will be of great interest to
attendees.
Lowry Mays, Chairman of
the Board of Clear Channel Communications, will receive the 2005 Distinguished
Service Award from the National Association of Broadcasters during the
All-Industry Opening at NAB2005. Each year, the DSA award recognizes
broadcasters who have made significant and lasting contributions to the
broadcasting industry.
“Lowry Mays built from scratch a
media and entertainment company that has changed the face of broadcasting and
mass communications,” said NAB President and CEO Edward O. Fritts. “His passion
for excellence, his commitment to community, and his support for civic causes
make Lowry the perfect choice for this year’s DSA Award.”
The "Spirit of
Broadcasting" award is presented periodically by NAB in recognition of
general excellence and leadership and is given to individuals or organizations
that have made lasting contributions to the broadcast industry.
Note: all 8-point
type in this document, as well as the head-shot photos, are © National Association Of Broadcasters lifted
from their website. The 10-point type represents Jim Wheeler’s notes and
opinions, expressed solely for informational, non-commercial purposes.
Howard is being honored
for its long history of educating and fostering the creative talents and
leadership skills of people of color for the many professional facets of the
entertainment, broadcast and media industries.
Dave Brown from Accenture made a few remarks (Accenture sponsored the opening ceremonies).
He said the very real threat to the
advertising-based model of current broadcasting must be considered. All the new technologies and capabilities
must be paid for somehow, and it is unclear how this will be done. This will be a major challenge facing the
[ for more on this, see the article below, “Advertising in the Age of Personal Video Recorders” by Anne-Marie Smith, RADIO WORLD ]
Eddie Fritts Our system of free, over-the-air broadcasting is the envy of the world. Upcoming challenges:
· Rewrite of the Telecom Act: has the potential to reshape all of broadcasting.
· It’s important to have a smooth transition to digital. A premature cutoff of analog spsectrum, as dictated by the loan from Contress several years ago, could be devastating.
· HD radio will provide exciting new opportunities. It will be terrestrially broadcast, so don’t even think that satellite radio will kill terrestrial radio.
· Indecency: It’s just not fair to regulate broadcast signals, but not satellite signals.
Our future is in combining the
domestic with the digital. We
broadcasters come up with the content, but we must
[ Eddie thanked the audience for 22 years of a rewarding tenure as CEO of NAB… it sounds like he’s stepping down ]
Ivan Seidenberg keynote
speaker
So how come a telephone guy is addressing broadcasters? I’m just as surprised as you are. But you can turn your cellphones and pagers on.
Your
The endgame is a whole lot easier to predict than the midgame.
Verizon has spent $73B in capital investment in infrastructure.
Verizon is rolling out a fiber interactivce broadband network: FiOS fiber to your home or business 100 mbit down, 15 mbit up. FiOS TV merges broadband and TV.
EvDO and VCAST wireless multimedia content -- video to the handset. VCAST is a reality today.
FiOS TV will launch later this year. Local programming, HD content, whole house HDTV and DVR.
We need you to supply the content. We want to partner with you: Our common interests are:
· Content protection
· Digital transition: must-carry and re-transmission of digital content
·
Franchise reform: the biggest challenge. We’re seeking a federal solution to this
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NAB
Post|Production World Saturday Keynote April 16, 2005 • 9:00AM - 10:00AM
Keynote speaker Matt
Chesse is the Academy-Award nominated editor of Finding Neverland and
the films Monster’s Ball and Ellie Parker, as well as the
upcoming thriller, Stay. With his roots in commercial editorial and
independent film, Matt’s experiences in the cutting room are varied and
ever-challenging. In his keynote address, Matt will share his process editing
Finding Neverland on an Avid system with director Marc Forster,
showing key clips from several of his films to illustrate the challenges he
faced and the techniques he employed to solve them. Having learned the craft
of editing in the digital age, he will explore the strengths of nonlinear
systems as story telling tools, and reflect on his creative process and how
these tools influence his editorial choices. |
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Keynote |
Introduction by Ben Kozuch, President & Co-Founder of FMC, the PostProduction World event planner. Mobile 917-445-4742 office 212-233-3500
ben@fmctraining.com Ben’s the guy that straightened out my
registration mess (apparently I was signed up for the Bdcst Mgmt Conference,
which didn’t include the
Marc Forster was the Finding Neverland director. Previously, Mark and Matt did Monster’s Ball with
Aesthetic Agenda seems to be Matt’s favorite catch-phrase. Though movies are shot out of sequence, Matt always cuts linearly, in sequence. He feels character development requires this.
His method is to string together 10 or 20 takes of a particular shot – all that were shot – and then move onto the next line’s 10 or 20 takes, and so on. He says that drives other people in the suite crazy, but only because they don’t see Matt’s ‘aesthetic agenda.’ He also says it’s handy to have all takes strung together in this manner when a client wants to hear a different take. He just rolls them all the takes and lets them pick one. Frequently, he says, the client will pick the same take he’s placed in the edit. Another technique he employs is to play some complementary soundtrack music, lightly in the background, while he views the dailys and begins to map out his cut.
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NAB
Post|Production World Sunday Keynote April 17, 2005 • 9:00AM - 10:00AM
See for yourself how an
all-digital Adobe-based HD workflow was used to edit and finish the upcoming
2005 IFC Films release Dust To Glory. Directed by Dana Brown, director
of the Step Into Liquid, the film captures the famed Baja 1000 road
race in all its glory. Shot using over 50 cameras in a variety of formats -
including HDCAM, DV, Film and more - the production presented many
challenges. The Adobe PC-based solution allowed the filmmakers to mix media, add titles, effects and color correct within an all-digital workflow. Running Premiere Pro and After Effects on a BOXX HD[pro] RT system using the Cineform Prospect HD engine, they were able To finish without having to make any post compromises. Dana’s team successfully delivered a stunning film print as well as HD master while keeping costs to a minimum. Join Jacob Rosenberg, online editor & supervisor, to learn how this workflow might benefit your next production. The feature film will be in theatres April 2005. For additional information about the film please visit www.d2gfilm.com. |
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Keynote |
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Acquisition
· Story first
· Format choices
· Workflow decisions
· Mapping a route
· Scans vs. Telecine
Going Digital
- Benefits: optical effects / transitions / titles
- Smart choices: super16 (S16mm)
- 2k Cineon vs. HD: 2048x1556 vs. 1920x1080 23.98 frame rate is equiv. to 29.97 fps
Digital to Film
- Cineon to Film: LUT (lookup table) / recipes much bigger file size
- HD to Film: LUT / recipes scanned, outputs to a HD tape… more manageable
- Picking your lab: get bids
Bang for the Buck / Risk Reward
- DI Benefits: creative control wysiwyg
- HD DI Benefit: video master
- Time maximization
- Falling off the edge: there are a lot of misconceptions about color correction
HD vs. Cineon
- HD – Broadcast: color correction – linear / HDSDI cable DVI cable is 8-bit, whereas HDSDI cable is 10-bit. Then, back to film.
- Cineon – Film: color correction – log – photo chemical. Then, back to film.
- Tools
- Ae – curves
- PP / AE –
- TBD see show floor
- CD with HD
- HD / SDI Broadcast monitoring
Dust to Glory HD DI Workflow soulful film, Jacob says, go see it
- Online
- Format conform
- Titling & effects
- Color correction
- Exporting / mastering
- Film out
Project Details
- Workflow
- Audio goes
- Online HD in Premiere Pro 1.5 & After Effects 6.5
- Export to QuBit for D5 & Film Out with Laser Pacific
- Goals /
- Mix formats and frame rates in HD online/desktop finish
- Color correction, titling, dust & scratch removal and effects. Work in HD 10-bit 4:2:2 resolution
- Export to QuBit (wavelet) for film out & D5 master
- Export to wm9 file for digital projections
- Export to DVD for dailies and screeners
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NAB MultiMedia World Keynote April 18, 2005 • 10:45AM - 12:00PM
“AMD is sparking a
renaissance for the digital artist,” said John Marino, NAB vice president for
science and technology. “AMD is one of the few technology companies that
understands what the artistic community needs, and has the vision and ability
to deliver technology solutions that balance artistic performance with the
ultimate in production power. We are very happy to welcome Hector and AMD to
the world’s largest digital media event.” Ruiz serves on the
Advisory Committee for Trade Policy and Negotiations, the National Security
Telecommunications Advisory Committee and the Eastman Kodak Company Board of
Directors. Prior to joining AMD, Ruiz was president of Motorola’s
Semiconductor Products Sector, holding a variety of executive positions in
the |
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Keynote |
Jeffrey Katzenberg announced
a Dreamworks alliance with AMD. AMD is
the preferred processor provider for all CG animation done at Dreamworks, which
is partnering with AMD and HP.
AMD’s 64 bit platform is fully
compatible with 32 bit standards. You
have a choice.
Charlie Boswell director of digital media and entertainment at AMD He says, it’s not about the technology, it’s about what you can do with it.
Jeff Wood director of
product marketing at HP Previewed the XW9300, a digital workstation that supports dual-opteron processors. It’s been in release for 8 weeks, and has
been
David
David Newman cto
Cineform Real-time compositing, no need
to wait for rendering. A system for
$10-15 grand will rival Avid systems costing 10 times as much. The Cineform systems uses
Dual Core processors
Bill Stotesbery general
manager KLRU, a PBS station Austin City Limits, just entered its 30th
season. Initially used AMD workstations
for a Digital Audio Workstatoion (DAW).
Moving to HD as well as a tapeless environment, he appreciates the power
and efficiencies that AMD and 64 bit
Eliot Scheiner 5-time Grammy
winner. Crossroads was a 3 day festival conceived by Eric Clapton as a
charity for his home
Dave Fester general manager Windows, Microsoft
Powering the HD revolution:
· Standards: windows media 9 now standardized and locked in
· Great content: partnering with Warner Bros to push next generation HD
·
Tools & distribution: creation, distribution and experience
software and
· Playback anywhere
Win XP pro x64 edition will roll out next week. Brings 64 bit to reality.
Announced a new partnership between MS, AMD and THX.
Dan Gregoire animatic
supervisor LucasFilms,
Rick McCallum producer Star Wars Prequels – Revenge of the Sith showed a split screen clip of animatic vs. finished CG animation. Then he showed the same 5 minute sequence full screen. Very impressive.
[ damn, Hector, you’re kickin’ butt and
takin’ names ]
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SUPER SESSION - Convergence and Content on the Move: Riding the Digital, Mobile, Virtual and Personal Wave Sponsored By HP April 18, 2005 • 2:00PM - 3:45PM This super session will
be international in scope and will focus on advances being made to distribute
digital media content over a variety of wireless platforms – DTV, Wi-Fi,
WIMAX, satellite, cellular technologies, etc. A variety of personal devices
will be described along with developing standards needed to support the
devices. An executive panel of experts will discuss progress in this area
with regard to available and future platforms, content production
requirements, and revenue opportunities expected to become available with the
rollout of mobile media technologies. KEYNOTE At NAB 2004, Robison
announced HP’s intention to invest in creating a Digital Media Platform to
help the entire industry capitalize on the digital entertainment revolution.
This was all about speeding up time to market, saving money, making money and
creating new revenue streams and experiences that never existed before. At NAB 2005, Robison
will provide his perspective on the industry’s progress as well where the
promising opportunities for growth and profitability lie ahead. The evolution
of mobile content and digital rights management will be important topics as
they impact every part of the industry’s transformation from content creation
to content distribution to content enjoyment. This will be a must see keynote
for those interested in a glimpse of how digital technology is finally
linking everything together from the World’s largest supercomputer
installations to the simple and rewarding digital entertainment experiences
consumers can enjoy in their homes and on the move. |
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Keynote |
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Moderator |
Shane’s in charge of all the CTO’s at HP.
NAB is a tale of 2
Content Creators
New trends are changing the way we access content. Shrek 2 was the first film to use HP technology, and went on to become the best selling movie of all time. HP’s working with Warner Bros to restore classic movies. King Kong will be restored and seen with greater clarity than even the original theatrical release in 1933. It will also include scenes removed by the censors in the thirties.
HP Digital Media Platform (DMP)
· Create content once, convert to securely distribute many times
· An intelligent engine for heavy duty digital media transformation and distribution
· Manages digital content creation and content distribution processes for a fully secure digital supply chain
·
Open standards based framework consisting of
enterprise software and
Warner Bros will use the DMP for an end to end solution. Ascent Media and Sony Pictures, announced today, will adopt the HP DMP. Transforming their entire workflow to an all digital process. A single virtual repository of the entire Sony catalog. Sony wanted 100 titles by this April. Instead, they now have 600 titles on the DMP.
Ken Williams ceo, Ascent Media
Jeff Hargivone? Sony Pictures
Announcing today that Warner Bros, with Accenture, will move their entire production chain over to digital with the HP DMP. All digital from shooting, post and distribution. All at 4k resolution.
Communications and Service Providers
Visual Radio: Nokia has it in Europe and
HP is partnering with Infinity
Broadcasting to bring visual radio to the
Joe ? ceo Infinity Broadcasting visual radio will give terrestrial radio a boost. It will extend listener loyalty. It will allow Infinity to compete more effectively with video games, satellite radio, etc.
see what you hear, buy what you see
IPTV: called HP IPTV In Italy, 2 networks are already using HP IPTV.
Wobulation doubles res without adding pixels or cost.
Story Mail expands capabilities of camera phone. Pictures and video clips with personal comments attached.
Custom TV it’s automated TV google
Smart Streaming Technology content reformats itself for whatever the playback device is.
Digital Content Standards are key:
· New dvd format: HP advocates blue ray standard up to 50 gig 9 hrs of HD content
· UWB ultra wideband lo power, lo cost, transfers data at greater than 100 mbits
· Digital Rights Mgmt (DRM):
o Emphasize DRM in context of viewer experience
o Support DRM in all HP products and services
Must have open standards – 1 company should not have all the power
HP is the IT
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SUPER SESSION - Video: The Next Wave in Publishing April 19, 2005 • 10:15AM - 12:00PM
With the availability of
video-enabled mobile devices, electronic signage and more accessible
broadband networks, global business and consumer demand for video is
increasing dramatically. Video has long been used in our industry to tell a
more compelling story and now, video is replacing traditional, static forms
of communication. A vision for the future will be presented, highlighting the
role video will play and why video is acting as a catalyst for the next wave
in publishing. There will also be a discussion of some of the latest trends
and an explanation of how the video industry can prepare itself for the
inevitable plunge into the mainstream. The session will also highlight the
perspectives of several industry professionals who are already using video to
help communicate their client’s messages through this powerful visual medium. |
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Executive Panelists |
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Erik Huggers,
Senior Director, Windows Client Division, Microsoft Corporation, |
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Bob Ott, VP, Broadcast
and Production Systems Division, Sony |
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Darrel Ward,
Director of Worldwide Marketing, Dell Precision Workstations |
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Jeff Wood,
Director, HP Personal Workstation Marketing, HP, Fort Collins, CO |
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Moderator |
Video Publishing will explode because we remember 10% of what we see, 20% of what we hear, but 50% of what we see and hear (multimedia content)_.
New Opportunities in video venues:
· Amount of content available has doubled with the advent of broadband.
·
Mobilization of the the internet:
· Professional language of the future is rich content multimedia
· Kids will be the movie producers of the future: give them a camera and cheap software and they’ll tell the story
Democratizing the process of creating hi-quality digital content: audio, video and film
Cynthia: acrobat is the primary enabling tool for desktop publishing, even more significant than the design tools. The next wave of publishing is going to be much more demanding than before. It’s fashionable to say that tools don’t make content. Technology and tools will make a difference, and will drive the exchange between the creators, distributors and audience.
Erik:
MS has been looking at video and audio space in the analog to digital
shift. New
Wireless
carries are getting very serious about mobile video
Darrel:
Open HD is embraced by
Steve: Open HD is the bringing together of turnkey solutions from various manufacturers to accelerate migration to video publishing. Future proofing products is accomplished by the adherance to standards.
Jeff: we worked strategically
with
Bob:
portable HD on cellphones. HD is
not new. The 1984 Olympics was shot in
HD. The camera cost 350k and the lens
was another 100k. It was recorded analog
on 1” tape with 30 mbit bandwidth, but
· HDV camcorder is a 25 meg recording format.
·
HD-CAM was used by George Lucas for
Legacy technologies: we don’t abandon formats, the new formats will continue to be backward compatible.
Diane
64 bit
New HD apps, like Premiere HD pro 1.5 support ‘hyperthreading’ parallel processing [ multithreading? ]. We rolled out dual-core processors yesterday. Over next 4 years, you’ll see continued performance increases.
Radio Luncheon
April 19, 2005
• 12:30PM - 2:00PM
Sun Microsystems
Co-Founder and Chief Researcher John Gage will deliver the keynote address at
this year’s Radio Luncheon.
Gage has a reputation for
capturing one’s imagination and feeding his audiences 
brain food. Online publication
Spectrum said, "Listening to Gage is a wild ride with leaps, bounds and
hairpin turns. He knows what technologies are incubating, and what the specific
technical needs are around the world. As he talks, the connections between the
two light up like a switchboard in
In his capacity at Sun
Microsystems, Gage regularly hosts Sun’s "Digital Journey," a series
of broadcast and Web-based programs that seek to gain a more complete
understanding of new and emerging technologies.
"John Gage is one of
the most popular presenters at the annual NAB Futures Summit and we’re very
pleased that he’s agreed to focus on radio’s future in the digital
marketplace," said John David, NAB executive vice president for radio.
The late Jack Buck, legendary
announcer for the St. Louis Cardinals, will be inducted into the NAB
Broadcasting Hall of Fame during the luncheon as well. His wife, Carole, will
accept the award.
Buck, who passed away in
2002, is widely regarded as one of sport’s greatest announcers. He was the
voice of the St. Louis Cardinals on KMOX/St. Louis from 1954 to 2001 and
covered almost every professional sport. Buck’s career included work for the
CBS Radio Network and play-by-play assignments of the 1965 and 1976 All-Star
Games, the National League Championship Series from 1979 to 1982, and the World
Series from 1982 to 1989. His signature call was "That’s a winner!"
"The NAB Hall of Fame
is not complete without Jack Buck. He was truly one-of-a-kind in sports
broadcasting. We’re pleased that NAB can honor his legacy," said John
David, NAB executive vice president for radio.
Some of the famed
broadcaster’s most memorable moments include Lou Brock’s 3,000th hit and
record-breaking 938th steal, Bob Gibson’s no-hitter and Mark McGwire’s 61st
home run. In 1987, Buck was bestowed the Baseball Hall of Fame’s Ford C. Frick
award, which honors excellence by baseball broadcasters. A 1996 recipient of
the Football Hall of Fame’s Pete Rozelle award, he received a lifetime
achievement Emmy in 2000.
Radio’s Future in the Digital World John Gage
Technical changes are facing our
But, technology is easy, people
are hard. The local community service of
your